Brand Guideline, Mobile App, Admin Portal, Figma Screens
Project Overview
Pioneering social betting by combining user-driven sports betting with social media, CircleBet is an online social betting services firm that offers a unique and customized betting service.
The client approached Ontik Technology seeking to create a groundbreaking platform that seamlessly integrated social interaction with sports betting.
Project Scope
Developing a comprehensive brand guideline for CircleBet
Developing a wireframe and UI
Full App built for cross platform
App Features
Betting Module: Users can create and participate in bets for upcoming matches, with defined bet states for easy tracking.
Matchmaking and Counter Bets: The app implements a matchmaking system, merging identical counter bets to enhance user engagement.
Results and Statistics: A dedicated section provides insights into resolved bets, including total bets and winning amounts.
Marketplace for Bets: Users access a user-friendly bet marketplace with filtering options based on team names, amounts, odds, and resolved days.
User Account Management: The app offers a comprehensive user account system allowing credit conversion, password changes, and viewing bet history.
Badges, Awards, and Leaderboard: Gamification elements include badges and awards based on specific criteria, displayed on a dynamic leaderboard.
Social Circle and Notifications: Users can form social circles for connections, send invitation links, and receive notifications for game interactions and news.
Communication and Chat: A chat feature facilitates user interaction, bet acceptance, and communication on accepted and invited bets.
Process Flow
Conducted a comprehensive analysis of CircleBet’s vision and objectives, taking into account their unique concept of merging social interaction with sports betting.
Selected the appropriate technologies for developing the MVP, POC, app, backend, Ui, and frontend to ensure a robust and scalable platform.
Collaborated to develop the MVP and POC, design the Ui, and create the necessary backend infrastructure to support the social betting concept.
Crafted a brand guideline that captured CircleBet’s identity, ensuring consistency in their visual and messaging elements.
Rigorous testing at each stage to guarantee a bug-free and high-quality platform to provide a seamless user experience.
Project Results
The creation of a CircleBet brand guideline contributed to a strong and recognizable brand identity.
CircleBet’s MVP is ready for market and is well-positioned for future growth and expansion, as it continues to attract users who seek a unique social and interactive sports betting experience.
*figures as of 2023
Case studies (Cont.)
Checkbox
Ontik Technology and Checkbox’s 5-year partnership created a game-changing Freecommerce platform with triple digit revenue growth.
